If you sell into construction, this is the room your buyers are already in. Gantrics runs the shows construction people actually listen to: a podcast, a newsletter, a monthly news roundtable, and a video series that explains what construction tech does without the marketing.
Most construction tech marketing is written for investors, not buyers. The people you are trying to reach have a finely tuned filter for it. They scroll past the "AI-powered platform built for modern teams" and keep listening to the super who tells a story about the week a rollout went sideways.
Impressions averaged monthly across podcast, video, and social platforms. Company-level audience detail is shared with sponsors in the audience one-pager, not published here.
The people who run pilots, sign the renewals, and decide whether a tool makes it past the second job.
The side of the table that writes the spec, sets the data requirements, and increasingly asks what happens to the model after turnover.
The firms whose coordination habits decide how much rework a GC inherits, and who are watching AI land in their workflows first.
Where most of the labor and most of the margin actually lives. Also where technology gets adopted fastest when it works and abandoned fastest when it doesn't.
A podcast and a newsletter, each with its own segments, all built for the same person: the PM, super, VP, or founder who has sat through enough demos to know when someone has never stood in a trailer. We make things that person would choose to watch or read on their own time.
Long-form interviews with the builders, operators, and founders who are changing how the work gets done. Hosted by Stephen Poppe and Lars. No press-release answers. Whole careers of expensive lessons, one conversation at a time.
Listen and watch
The month in construction and construction tech, written by someone who has been the buyer. Four recurring segments: the Brief itself (industry news with an opinion), Insider Takes written by podcast guests, Episode Recaps that pull the lessons out of each conversation, and The Debrief, an executive review of the stories the Reviewed as Noted panel worked through the month before.
Read the newsletterA panel of special guests works through the month's news the way it gets talked about in the field office: who this actually affects, what it costs, and what everyone is going to pretend they saw coming.
Watch the latestWhat does this platform actually do? Short videos that answer that question for one construction tech product at a time. No fluff, no marketing deck, just what it does, who it's for, and what it doesn't do.
Watch on YouTubeWe are building more. The goal is a network of shows under one banner, each telling a different part of the industry's story in a way people want to consume. If you have a show idea and the field credibility to carry it, we want to hear it.
Sponsorship puts your name inside the room where the industry talks honestly, without turning the show into a press release. Then it goes further than any podcast ad has a right to: we use what we know about your buyers to help you sell to them.
"This episode is brought to you by..."
Your name in trusted conversations, a list of the companies in your ICP who are listening, and a read on how your buyers actually talk about the problem you solve.
"Construction is a small industry pretending to be a big one. You sell to the same few hundred firms your whole career, so the only marketing that matters is whether those firms know your name before you call. Construction Conversations is where they are. I'm not buying impressions, I'm buying familiarity with a list I could write down by hand. In what world do you not run that back?"
Tyler Campbell · Founder, FieldProof
Woven into real conversation by Stephen and Lars in their own words. No supplied scripts read verbatim, no voice actors, no ad break.
Your logo and link on sponsored episodes, monthly mentions in Construction Briefs written in Stephen's voice, and LinkedIn support when those episodes go out.
Custom episodes built around real field use of your product. The story your buyers repeat internally, not a demo.
We know which firms are in the room. We match them against your ideal customer profile and hand you the list, with the seniority mix behind it. Companies, not individuals. Your sales team knows where to knock before the first call.
A working model of the PX, the PM, and the superintendent, built on years of sitting across from the people who hold those jobs. Put your pitch in front of it and find out what they'd push back on before a real one does.
We know how your buyers describe the problem you solve, because we hear it from them every week. We read your messaging against that and show you where your words and theirs diverge, and what to say instead.
Sponsor slots are capped each quarter so the shows never turn into an ad break. When they're gone, they're gone.
I'm Stephen Poppe. I've been a project manager at a top-10 GC. I've run R&D at a national contractor. I've led sales teams selling into the biggest general contractors in the country, and I've built customer success functions for construction technology startups from scratch. I've deployed technology on jobsites and watched it fail. I've watched it succeed, too. Less often than vendors would like to admit.
Gantrics started as a consultancy that told contech companies the truth about their messaging. The shows started as a way to stay close to the industry. Somewhere along the way the shows became the point.
Every week we sit down with the builders, operators, and decision-makers contech companies are trying to reach. That is a living connection to how the industry actually thinks, talks, and decides. Sponsors get access to it. The audience gets stories worth their time. That is the whole business.
Still want the consulting? Some of it is still here, for the right fit. Read about advisory work.
A 30-minute call. We'll show you the companies in your market that follow the shows, walk through what's included, and tell you honestly whether it's a fit.